| 19 May 2021
The latest Extreme Reach (ER) Video Benchmarks report for the first quarter of 2021 has confirmed the rapid importance of connected TV (CTV) with share of impressions and 30-second ads reaching all-time highs and 15-second ads hitting a low as premium publishers regain lead over media aggregators.
The report includes ad performance data for impressions served from the TV and video asset management solution provider’s AdBridge platform to CTV, desktop, and mobile devices.
Overall, the study found that share of impressions served to CTV in Q1 rose to 41% from 35% in Q4 2020, an increase of 17% and the highest share seen by Extreme Reach since 2019. It also revealed that the quarter saw the divide between the use of 30-second and 15-second ads widen further. Indeed, the quarter marked the largest split between the two dominant ad lengths: 88% for 30-second ads and 12% for 15-second spots.
SB Energy India has a total renewable power portfolio of 4,954 MW spread across four states in India. The transaction marks the largest acquisition in the renewable energy sector in India. The
By Reuters Staff
(Updates prices, China to curb high prices)
LONDON, May 19 (Reuters) - Copper prices fell on Wednesday as rising inflation pushed investors into a risk-off sentiment, offsetting the impact of potential supply disruptions in the top producing region of South America.
Benchmark three-month copper on the London Metal Exchange (LME) shed 3% to $10,101 a tonne by 1311 GMT.
The metal, widely used in the power and construction industries, was on track for its biggest daily fall since February. Last week, copper hit a record of $10,747.50 a tonne and has jumped 32% so far this year.
“A lot of good news has already been priced into copper,” said Julius Baer analyst Carsten Menke, citing the muted impact of potential for higher royalties and strikes in top producer Chile and a socialist party leading polls in Peru have had on prices.